Supply Chain Elasticity

There is more and more bluster focused on the dangers of the global supply chain and the only solution is to move manufacturing back to the US. This sounds great in sound bites as an option but is really not feasible and would never move forward to be executed. There are a few significant challenges to moving manufacturing back to the US starting with the fact that no one will pay the increased cost required of products manufactured in the US. The US has been addicted to the cost savings delivered by global manufacturing and it will be next to impossible to wean off that drug. There are a number of additional challenges including; materials supply chain and people and manufacturing plant capacity that have both been redesigned based on global manufacturing capacity and cost savings.

This leaves us in a state of risk for high impact disruption from global events such as pandemic that impacts entire regions and reverberates around the world. The issue is not a global supply chain, the issue is deficient risk identification and mitigation to react and address disruptions as they surface and not after the marketplace has been disrupted. The goal is to limit the disruption to limit the impact. This requires a focus on VUCA analysis and reaction to respond and address the disruption.The solution involves a global supply chain that incorporates key process and partner backup and alternative options for the supply chain including, raw materials, plants and even transport options to reduce the risk of disruption.


This is not a simple solution though because of the diverse and continuously changing supply chain! This requires a coordinated collaborative effort that combines people, process and most of all technology in ways that support the sense and response capabilities of partners and processes across the global supply chain. Luckily, we are entering a time where advances in technology, and especially collaborative technology, can be incorporated to support the velocity of change. The waves of disruption unleashed by the pandemic have started an era of extreme VUCA requiring enhanced technology capabilities to respond with the same velocity.


This is where control tower technologies come into the picture as a means to support a coordinated collaborative response to the waves of disruption. Control tower capabilities and opportunities have come into their own, and really stepped up during the pandemic to quickly show value. With AI, machine learning and process automation added to the control tower tool box you can quickly come to the point where you can quickly meet the velocity of disruption to react to changing demands and continuous waves of disruption. You must come to accept the fact that you will never eliminate disruption, the point is to build the capabilities to sense and respond before the disruption gets out of hand.


Tom Brouillette

Contact: tom.brouillette@gmail.com



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Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.