Transition Legacy Framework to Digital Enablement

There has been much talk about ‘getting back to normal’ and ‘new normal’ that I have been thinking quite a bit about because of the continued cycles of lockdowns and now the latest pandemic surge. These disruptions on personal lives are also impacting the business world from a loss of jobs and business closing to the continued work from home requirements. It is past that time now to accept the new reality (I refuse to call it ‘new normal’!), if you haven’t already and take the appropriate steps to live in this new reality. We are already seeing the results of change and we really need to focus now on developing and executing a digital enablement strategy. The pandemic has driven change due to health and safety concerns and these changes themselve are driving the digital transformation. This transformation is beginning to increase in velocity as consumers accept and become accustomed to the new reality and we will never go back.


Any business that directly interacts with the consumer, retail - services, restaurants, for instance, have borne the brunt of the pandemic disruptions to the point of breaking and many have been pushed past that point to failure. Consumers have changed the retail and services markets forever through digital interactions that are redefining the consumer relationship. The changes to the market are not really new, but simply and more accurately, sped up dramatically in a natural progression that has been pushed to the limit by the pandemic. The change here is the ability of consumers to shop, and more importantly, to obtain goods and services without contact, whether eCommerce and delivered to their home or via curb-side pick-up.


Retailers must now take a multi-prong approach to their digital enablement activities; they must focus on a strategy that first defines and then delivers the digital enablement while they also focus on immediate response to the waves of disruption driven in many cases from the COVID-19 transition support requirements. This is difficult for all businesses and especially difficult for the legacy retailer that was already struggling with digital enablement before the pandemic. The change and disruption of the COVID-19 pandemic has pushed digital enablement past the tipping point though and this has now suddenly become a key to survival rather than a progressive transition. Now that this genie is out of the bottle there is no going back. It is now a matter of great urgency to define and implement a digital enablement strategy.


This will be an overwhelming task if the legacy retailers treat this as ‘business as usual’ because there just is no time for them to slow-walk the changes through the organization. If the legacy retailers treat this time of disruption the same as other changes in the market they will be left in the ditch, smouldering. This requires quick actions to move forward without an idea of the end result. At this point we don’t have any idea what the end will look like because the end is being defined and redefined through waves of disruption.


These retailers must implement a strategy of continuous change. They must build a flexible framework that is able to sense and then respond to the disruption. This will require a strategy of digital enablement to be able to sense the disruption and quickly respond. Unfortunately these same legacy retailers are also struggling with labeling applications and cumbersome integration between internal applications and their external partners. The first order of business is to build a flexible framework that will support the velocity of change, while also responding to disruption.


In addition to the above, these legacy retailers do not have the time to figure this out, they must act quickly. Fortunately there are two opportunities for retailers to incorporate in order to survive; consultant organizations to help with the strategy implementation and RPA tools to help bridge the digital enablement between legacy applications and partners. The first step is recognition and the support of senior leadership. This is a huge undertaking and requires a great deal of support from many different areas to succeed and this will require support over time to fail and correct direction. Without full throated support from senior leadership this will only end in failure.


Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners


Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and technology trends. To read my future posts on LinkedIn click 'Follow'


Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Digital Transformation Thoughts

 

Digital transformation requires significant support from the C-Suite to ensure success.  Initiative must be lead and encouraged by C-Suite and especially CEO.  Key to remember is this is a huge change management program that will change the way the company and organization works.  This makes it critically important for CEO to display, publicly and privately, support for the program.  

C-Suite must provide resources, people and funding, to ensure success.  This must not be a 'skunk works' initiative because of the signigicance and requirement for the entire organization to be aligned and moving together.  There is a great deal of work to be done and there will be changes, and risks, along the way that must be addressed and these can only really be addressed with the support of senior management.  

This is a long-term program that requires continued support and focus in order to succeed.  This will require a robust plan and management focus in order to succeed.  This is not an program that can, or should, be delivered as a big-bang.  Digital Transformation is a discovery process that will re-invent your business and as such requires experimentation and trial and error practices to validate the tools and processes involved in the transformation. The transformation will succeed by following a continuous improvement model of PDCA (Plan, Do, Check, Act) that supports experimentation and quick adjustments to ensure the feedback is incorporated quickly.

Digital transformation will require a transition to new processes, capabilities and software, some of which will be invented as part of the transformation.  This is a significant business and market disruption program that will grow and solidify as a result of waves of change and disruption.  This requires a tool that can support quick prototype experimentation to validate concepts.  This is where Robotic Process Automation (RPA) tools come into play for a significant role in the success of your program.

RPA tools provide a means to build new connections and process across multiple platforms and technology to eliminate non-value add processes and procedures.  Digital transformation is essentially the most significant Lean program that the market will take on and this requires high level encouragement and support for the business and organization to embrace.  RPA tools can provide the bridge from current business as usual to Digital Transformation.

Next big question is how can you initiate this program to increase the likelihood of success?  How can a strong and experienced supply chain consulting partner help you to build the plan that can help to ensure success?

Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners

Thank you for reading my post on Linkedin in addition,  Here at my blog I regularly write about management and technology trends.  To read my future posts on LinkedIn click 'Follow'

Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Partner To Develop Digital Enablement Strategy

 

 

The COVID-19 pandemic disruption created an urgency in reacting and redefining the global supply chain in reaction to the consumer market upheaval. The initial pandemic disruption set off waves of related disruptions in such a short period of time that companies and organizations are overwhelmed because they cannot wait until the dust settles to address the next event. We have truly entered into a time of severe VUCA (Volatility, Uncertainty, Complexity and Ambiguity) across the marketplace and the supply chain is in the eye of this storm providing the key capabilities to respond. Now, perhaps more than ever, the response depends on partnerships across the extended supply chain to effectively sense and respond to the disruptions.

We must now assume that the cycles of disruption have reached a point where this time of severe VUCA will be the norm for the foreseeable future. As such, we must develop a strategy and the capabilities that help partner organizations in the extended supply chain to sense the disruption early and respond to the disruption quickly and effectively in a manner that can be leveraged for the response to the next wave of disruption. These demands require expertise in the broad market along with deep specific expertise of partners to first navigate the events and then develop a strategy to utilize the network capabilities to respond. Quick response requirements do not allow for delay hoping the disruption will disappear. We should have learned by now that it requires a response that is based on a market impact and expertise in quick identification of an appropriate response.

This is where technology and specifically a robust digital enablement / transformation strategy comes into play. The velocity of the market coupled with disrupting forces make it almost impossible for humans to sense the disruption in time to respond and limit the impact and prepare for the potential next disruption. Technology that senses the changes in the market and then identifies potential results and impact is critical to the success of a business. Considering the extended supply chain as an example, there is just too many moving parts and participants in the equation for any one partner to hope to identify and implement a response. Success requires developing a partner network to be able to respond to the waves of disruption effectively. Further success requires developing a market partner strategy that informs and enables each individual partner strategy.

This new model requires a strategy that is at once flexible and also embraces extended partnerships to enable the response to disruption in a way that supports the business strategy. Organizations must partner with an expert(s) to help develop this strategy in order to meet the time constraints. You cannot wait for the current VUCA environment to settle and return to business as usual. We need to accept the fact now that business as usual is a VUCA state that requires organizations and partners to ‘walk and chew gum at the same time’. This requires the input and direction from an expert with the vision and the experience and perhaps most importantly the network of partners and contacts that can help in developing this strategy.



Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners


Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and technology trends. To read my future posts on LinkedIn click 'Follow'


Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Digital Enablement

  

We have reached a tipping point in the market relating to digital enablement and transformation that is fueled by the COVID-19 pandemic and recovery efforts. This has been a long time coming and the market was moving in this direction very slowly prior to the pandemic, in large part I believe because of market infrastructure (especially brick and mortar real estate), retailer culture (waiting for widespread acceptance to work out the bugs) and the consumers using shopping as a physical social exercise engaged in malls. Consumers quickly recognized and embraced the benefits of digital enablement in large part as a result of the necessity to adjust to the pandemic and these same consumers are now dragging retailers and the market to deliver on digital enablement.

The market is currently fragmented in both priority and direction of this enablement while at the same time struggling to react and recover from the pandemic. This disruption has produced a multi-prong disruption that has been extremely difficult for some retailers to react to and their reactions to these disruptions in many ways are spawning new disruptions. These disruptions are driven by the legacy retail market culture that has never really reconciled their practices with the increasing consumer embrace of digital enablement and the resulting market demands. In the past, large retailers have been very hesitant of the ‘bleeding edge’ technology and practices. This ingrained culture of the legacy retail leadership has now impeded their ability to respond effectively and efficiently to the mounting demands of the pandemic recovery, consumer demands and most importantly the resulting disruption and re-making of the retail market.

The change and disruption of the COVID-19 pandemic has pushed digital enablement past the tipping point though and this has now suddenly become a key to survival rather than a progressive transition process. Now that this genie is out of the bottle there is no going back. It is now a matter of great urgency to define and implement a digital enablement strategy. Retailers must now take a multi-prong approach to their digital enablement activities in order to react to the multi-prong market disruptions. They must focus on a strategy that first defines and then delivers the digital enablement while also focusing on immediate responses to the waves of disruption driven in many cases from the COVID-19 transition support requirements. This is difficult for all businesses and especially difficult for the legacy retailer that was already struggling with digital enablement before the pandemic.

There are tools that can be utilized to support the digital enablement and transition strategy that support the necessary transition from legacy retail applications and processes. This is where retailers should focus first and foremost on defining the objectives and deliverables. The next step then requires defining the ‘how’ to deliver the objectives and deliverables. The tools should be incorporated to support the two pronged delivery to enable the transition to the new objectives and requirements while also responding to the continuous disruptions that are buffeting the market.

One tool in particular can and should be utilized to support these transition efforts to digital enablement This tool can also help in responding to the significant disruption and unanticipated impact and reaction still occurring in reaction to the pandemic. I believe a key to digital enablement and disruption response is a robust RPA tool that supports automation of test data and test execution. It is very common to hear testing horror stories regarding costs, labor and schedule requirements in the range of 40% of the implementation. These challenges are a huge impediment to the ability to respond and recover from disruptions and critical business improvements concurrently. RPA can deliver dramatic testing automation improvements in both data generation and test scenario execution that will reduce time and effort to deliver.

RPA is by no means a ‘silver bullet’ solution to your business demands. RPA does however provide a significant tool that can enhance and enable current process improvements and optimization as a first step to your digital enablement strategy. The first step now is to develop your RPA strategy based on demands and opportunities - this will guide you through your second step which is tool implementation. One more important point to take into account, is the benefits of working with an experienced partner to help and guide you in your strategy development and tool selection process to quickly recover costs.

Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners

Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and technology trends. To read my future posts on LinkedIn click 'Follow'
Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Manage Disruption Through Process Automation

  

In order to manage disruption it is important to focus, focus is the key to success for all strategic initiatives and programs. The challenge then becomes overcoming the day-to-day priorities and challenges that seem to continually interrupt your focus and energy. It seems to me the challenge is to define a process and incorporate tools that allow you to reduce distractions from interruptions and I see the perfect tool for this challenge to be Robotic Process Automation. Process automation capabilities has reached broad acceptance and usage to support mundane tasks in the operation and customer facing activities. This same capability and utilization can also be extremely important in the leadership suite to help maintain focus is a robust Dynamic Risk Sense and Respond program.

A key responsibility of senior leadership in any organization is the development and execution of business strategy. Business strategy is the single most valued role of leadership and two things are continuously fighting to distract leadership from this responsibility:

Most significant is disruption in the business or the market. This year has provided not just several major disruptions but waves of ‘complimentary’ disruptions adding to the impact that are being driven by events from the impact of COVID-19, to environmental disruptions such as fires and now hurricane season.

Distractions to the day to day operation that in many cases are driven by aftershocks from major disruptions. Distractions can be just as impactful to the development and execution of strategies.

We are in times of VUCA and this requires focus and determination to sense and respond to disruption in a cohesive manner that enhances business strategy rather than disrupting the business strategy. The goal of senior leadership during these times must focus on limiting distractions so that leadership can remain focused on the business strategy rather than day to day operation and continuous reaction to distractions. The challenge now is to define and understand the distractions so that a response can be quickly. This is where RPA can help leadership to identify and understand the distraction so that it can be addressed with a predetermined response.

Senior leadership can be overwhelmed by the waves of day-to-day challenges and tasks and especially during the COVID-19 pandemic the related recovery plans and activities. This focus on day-to-day becomes a drain on focus that quickly slows the strategy activities and plans that effect the long term success and survival of companies. Many of these challenges and tasks may drive change into strategic plans and because of this they cannot be ignored, however RPA provides a means to identify events and disruption that may impact strategy and warrant analysis.

RPA would allow the monitoring of these many day-to-day challenges and interruptions using process and analytics for an early warning system to define and even identify potential responses to the daily challenges and priorities. This would allow leadership to maintain a greater focus on the higher value objectives of your Dynamic Risk Sense and Respond program. 

 Additional benefits to a robust RPA plan include:

1. Utilization of a robust RPA program shows senior leadership commitment and support to a program that adds value at all levels
2. Provides the senior leadership team the opportunity to understand, first hand, the potential of RPA
3. Encourage senior leadership team to evangelize RPA initiatives providing personal experience as examples
4. Expansion of business dashboards that support alerts and views based on current events and defined alert levels
5. Promotes ability to focus on value add objectives and strategy

Focus may be one of the most significant benefits of RPA from a business and market perspective. I am beginning to think that one of the best and most efficient ways to demonstrate value is to increase the focus on automating repetitive tasks and activities performed by senior leadership. We see hundreds of examples and discussions on the benefit of automating repetitive processes and tasks from an operational and customer support perspective and I suggest adding senior leadership tasks and activities to this list.

Senior leadership can be overwhelmed by the waves of day-to-day challenges and tasks and especially during the COVID-19 recovery plans and activities. This focus on day-to-day challenges becomes a drain on focus that quickly slows the strategy activities and plans that effect the long term success and survival of companies, or worse lack of focus and review on current strategies risks implementing an incorrect or ineffective strategy. It seems to me that in order for the process automation trends and especially RPA trends to really push to the tipping point requires a commitment at all levels to the capabilities and the benefits of the RPA capabilities. What better way to display understanding and commitment than to incorporate and expand RPA into the executive suite. This is an important capability that could truly change the focus to allow and encourage more forward view.

A successful RPA strategy must focus on the process and must be viewed as a journey in this example of distraction management. This is because it is difficult to define potential distractions and the response automation in many cases requires refinement in order to truly complete the automation. This continuous refinement process however is one of the RPA 'super powers', RPA allows for quick iterative refinement that supports the necessary enhancements to refine response to the challenge and the distractions.

What does this mean and how can it be delivered? As with all initiatives we must start with the 'what' before we determine the 'how'.

This process automation initiative must start with a clear strategy that defines the first most critical deliverables and then as part of the continuous improvement process that is integral to the success of the process automation initiative the next step is to validate the success of the deliverables and second to confirm and refine the process automation strategy for the next steps. The key to the executive suite adoption is to define the business critical success factors and meaningful alerts that will support the business management at the senior executive level.

It is important to follow this process with the executive suite in order to demonstrate the value and the inherent importance of the process automation movement. It is also important from another perspective - to demonstrate the level of commitment from the executive suite to the organization. It seems to me that in order for the process automation trends and especially RPA trends to really push over the tipping point requires a commitment at all levels to the capabilities and the benefits of the RPA capabilities. What better way to display understanding and commitment than to incorporate and expand RPA into the executive suite.

This is an important capability that could truly change the focus to allow and encourage more forward view.


Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners


Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and technology trends. To read my future posts on LinkedIn click 'Follow'


Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Disruption Without Interuption

  

Disruption Without Interruption should be the mantra for all business strategies because it describes perfectly the objective for all strategies. What we are seeing in the business world is a period of continuous waves of disruption that I believe have been triggered by the COVID-19 recovery demands and requirements. The world is not slowing down and disruption begets disruption which then begets more disruption. While the tipping point may have been the COVID-19 pandemic, the difficulty in responding has been related to the waves of disruption triggered by continually developing events and even disasters. These are not black swan events, instead we seem to have entered into a black swan time period or era.

Based on the above, I believe the business response must focus on a strategy that is informed and guided by a robust Dynamic Risk Sense and Respond program. This strategy and program is based on a solid foundational process of continuous improvement practices that have been proven and reinforced over time that incorporates a robust risk management process. It is important to develop a program to manage and maintain the strategy through quickly changing demands and new disruptions that is both flexible and focused on moving forward. This can only be done by understanding the demands and cause and impact of the current disruption and most importantly the potential for pending future disruption. This Dynamic Risk Sense and Respond program is the foundation that supports your business success through these turbulent times.

Dirruptions and competition are probably two of the key influencers for every business. The interesting thing is that competitors and market competition plays the greater role in business strategy. Looking back over the last nine months shows that disruptions in business, whether supply, demand, or the ability to recover from disruption through an efficient supply chain produced a tremendous impact on business, the market and consumers. It is very clear that a Dynamic Risk Sense and Respond program is an extremely important, if not critical, aspect to any business continuity planning. What's more, it is also very clear that the cycle of disruption is quickening rather than slowing and the importance of these capabilities is critical to the survival of any business in this environment. I also believe that the importance of taking the long term view and developing a plan and process for sensing and then responding to these disruptions is also of the highest importance especially to the long term success of the business.

In order to manage disruption and implement, and most importantly maintain, Dynamic Risk Sense and Respond program and strategy it is important to focus. Focus is required for all strategic initiatives and the challenge is overcoming the day-to-day interruptions, disruptions and challenges that seem to continually interrupt your focus and energy. The challenge it seems is to define a process or incorporate tools that allow you to reduce the need to focus on these interruptions and the perfect tool for this challenge is robotic process automation.

There are many tools, expertise and capabilities available now that can help in developing a robust Dynamic Risk Sense and Respond program to help your business, and the market, to react to disruptions and eliminate or reduce the resulting interruption and impact. Artificial Intelligence and Automation, such as process automation and RPA, are important tools to first sense and then respond to disruption. Other factors in developing a robust program frankly is imagination and consistency in applying imagination. This practice is produced through a commitment and encouragement from leadership that would come from elevating the role to a 'C' level responsibility. I also think audit controls and procedures must be modified to place increased importance on a Dynamic Risk Sense and Respond program to limit the impact of the business.

RPA would allow the monitoring and even automated response to many of the daily interruptions and challenges and this would allow leadership to maintain a greater focus on the higher value objectives of your Dynamic Risk Sense and Respond program. In addition benefits this demonstrates:

1. Commitment to RPA by implementing daily leadership tasks
2. First hand leadership experience demonstrating RPA allows automation of routine tasks to allow focus on value add tasks
3. Roles change to focus on higher value activities rather than job elimination

This ability to automate the routine to allow focus on high value activities may be one of the most significant benefits of RPA from a business and market perspective. I am beginning to think that one of the best and most efficient ways to demonstrate value is to increase the focus on senior leadership implementation. We see hundreds of examples and discussions on the benefit of automating repetitive processes and tasks from an operational and customer support perspective and I suggest adding senior leadership tasks and activities to this list.

The challenge to the program is complacency! Business must fight complacency and the tendency to slowly allow these types of programs to whither.


Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners


Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and technology trends. To read my future posts on LinkedIn click 'Follow'


Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

There Is No Normal

 

I am concerned about what I see as a strong tendency to return to the status quo rather than learn, and plan, for change as a reaction to the disruption cycles, or waves, that we are currently experiencing.  This is a tendency that I see across the US culture to return to normal when there really is no normal and I would say the normal is actually the continuous cycles of change we have experienced through history..  Its not a new normal, there really is no normal!  

In fact, in looking back you can see that businesses and governments and cultures have struggled to recognize this reality as a requirement move forward and be successful.  In fact, the business world cannot afford to ignore the waves of disruption and address the disruption by attempting to return to a perceived normal.  Maybe that is the point - there is no normal and the sooner we accept this reality, the sooner we can actually move forward and create a process that imagines risk to prepare for the disruption.

We must focus not on implementation and execution of a process that enables the business  reaction and response to continuous waves of disruption.  This process must enable moving from a single stream focus to a multi-stream focus and most importantly the process must be practiced until it becomes second nature.  This is developing a new muscle that is critical to the success of business and the market.  It seems that the majority of people and businesses are so set on returning the pre-pandemic 'normal' that they are overlooking reality and the need to develop methods that can sense and respond.  The telling point, or proof, of this observation is the seemingly never-ending series of black swan events that buffet the global market in waves.  If black swan events occur on a regular basis it means they are not by very definition black swan events.  These are rather the 'new normal' that we must first accept and then embrace and incorporate into our world vision.  

This is difficult, human nature does not want to change and that is the continuous and compelling theme for a significant number of people and by extension businesses and the market as a whole.  This is a struggle for many and our challenge is to provide the road map to sense and respond to the waves of disruption.  I think that we are reaching the point of actually creating a new series of disruptions as a result of not accepting the change and attempting to return to the previous comfort level.

This new process requires a robust risk management process that defines a business continuity program.  The goal of the risk management process is to imagine disruption and the potential for description and then determine how to respond to the disruption.  This is where multi-stream definitions and planning comes into play because as we continuously see demonstrated in real life; disruption impact is a reaction to multiple pressures and events combined to force a reaction.  This requires a risk management and business continuity program that is robust enough to first identify the potential and second identify responses to the waves of disruption that are combined based on the waves of disruption.  

A key issue and single greatest factor to the COVID-19 disruption is not the actual physical and structural disruptions but the lack of imagination and forsight to first imagine the potential and second to imagine a response.  We see this over and over - the so-called black swan even that surprises everyone.  As an example, whether you subscribe to climate change you should be developing response to the weather based disruptions we are experiencing.  

Here is the key challenge; you cannot hope to define all possible risks and define reactions for all posible impacts.  This is where the risk management process comes into play, you must define the potential of the risks and then based on the risk define the potential reaction.  Imagination of the possible allows reaction and response to the reality.  

How can you implement a robust risk mitigation program?

Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners

Thank you for reading my post on Linkedin in addition,  Here at my blog I regularly write about management and technology trends.  To read my future posts on LinkedIn click 'Follow'

Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Benefits From COVID-19 Disruption In The Supply Chain

With each significant disruption in the supply chain and in the global market our supply chain practice and procedures must perform a lessons learned exercise to identify the areas of successful response and areas for improvement. I know it sounds counterintuitive to call out benefits however every event should be evaluated to identify areas of success and improvement. There have been areas of success in the supply chain, especially in the way that the entire supply chain reacted to the disruptions in both product types and manufacturing. There are also many areas for improvement and most importantly this pandemic has identified significant weak areas in the global supply chain. The challenge now is to look back to evaluate the disruptions to determine improvements to incorporate in both sensing and responding to the disruption.

First let me call out that I believe the disruptions in the global supply chain are the result of poor risk analysis and business continuity responses to disruption. The overarching answer is not moving the supply to local manufacturing but to implement improvements in the process and procedures for sense and response to disruption. We know that the impact of a pandemic can and should be defined and practiced, while we can’t tell the exact nature of a pandemic, we can plan for a pandemic response. We also know that the global supply chain has grown and developed as a result of the global market demands on the supply and there is no easy answer to the challenge, especially moving manufacturing locally!

We have learned some key findings from this regarding the importance of the response to the disruption that could reduce the impact in the future. These are the factors that must be documented and a process implemented to review the market conditions on a regular basis. I believe that we have let the supply chain become fragile and brittle as a result of a focus on cost only. One learning or benefit from the experience is the need to plan for disruption of many types and combinations to improve supply chain resiliency. There are two factors that improve the resiliency of the supply chain;

Risk and response analysis is critical to the successful response to any disruption. This is a complex exercise because it requires imagination to identify the potential risk and then another type of imagination to define the response to the disruption. This is a major area of improvement.

Supply chain partner collaboration is another critical success factor to the response to any disruption. We have seen improvements in supply chain partner collaboration recently, however it has not been nearly fast enough, nor far enough. The supply chain is just that a chain of links from partner to partner that must work together to successfully support the market. The supply chain activities have met the challenge of the global market, however, the partners have refrained from extending and growing the collaboration that is necessary to react to significant disruption.

The future success of the global supply chain is based on the ability to quickly sense and respond to disruption, and more importantly multiple combinations of disruption. This is where process automation and analytics come into play. This is also the same areas showing dramatic increases in interest and expanded implementation. We must be careful in our response and strategic planning that we focus on flexibility and resilience when developing our strategic plan and reactions to the multiple disruptions. We have the process in place for the process automation and this has become critical to the response to the disruption. We must now develop the analytics to allow us to sense the disruption before significant impact and define the potential responses to any disruption. The third point that cannot be shorted is expanding collaborative practices across the extended global supply chain to improve response and reaction time to the disruption.

What steps have you taken to evaluate your response to the pandemic and identify areas of improvement?

Tom Brouillette
Contact: tbrouillette@ncspartners.com

@ncspartners

Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and technology trends. To read my future posts on LinkedIn click 'Follow'


Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Counter Disruption In Supply Chain With Strategic Collaboration

The rate and also the impact of disruption is increasing in all ways.  It seems this year has been a watershed event from a disruption perspective and the current waves of disruption are continuing with new disruptions created as response to the previous disruptions.  This is an important factor in developing a response to disruption; you must continuously evaluate, develop and respond in order to survive.  This is not, and cannot be, viewed as a stand alone effort because the disruption is across the market.  This requires a collaborative approach from the market as well and this requires strong partnerships across the network.  You cannot hope to successfully react and respond to every disruption that comes along and you cannot hope to successfully sense every disruption in time to develop a successful response.

I suggest the solution is to incorporate your collaborative partners in a type of ‘disruption games’ strategic exercise that brings you together to review scenarios and market conditions in a collaborative manner to identify and deliver a strategic response that supports the partners and the market. This is a major factor in the review and update of your supply chain strategy.   It seems to me that a key challenge that hinders the success of the strategic response is that when you only view your internal impact and response you do not necessarily see the market level impact of the disruption and then the individual response to the disruption.  As we have seen highlighted to the ‘Nth’ degree this year a disruption can create new disruption based on the response, and most importantly, a potential disruption can be eliminated more effectively if the disruption is identified early and the response is collaborative across the market.

This highlights the importance of a strategic collaborative practice that brings your extended supply chain together to share risk and develop cohesive market strategic responses that most effectively respond to the disruption.  This builds on the current business continuity practice to discuss and plan for market continuity.  As a result of market globalization and the number and type of partners in the supply chain required to support this global market, it is no longer enough to develop a business continuity plan.  We must collaborate across our extended supply chain partners to develop a market continuity plan that takes into account the business risks identified by each partner.  The outcome of this market continuity plan is a cohesive response plan that improves the ability of the supply chain to sense disruption early and then respond in a cohesive and collaborative market based approach.

This collaborative market approach will reduce the risk of unintended disruption and further impact across the supply chain because the market continuity plan already takes into account the potential impact across the extended partners and then provides the strategy and plan to react to the disruption to limit the impact across the market.  I strongly believe there is no other way to succeed in this global market during the extreme disruptions we are experiencing.   

Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners

Thank you for reading my post on Linkedin in addition,  Here at my blog I regularly write about management and technology trends.  To read my future posts on LinkedIn click 'Follow'

Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies.

Risk Scenario Analysis

Risk scenario analysis requires imagination and most importantly collaborative brainstorming in order to identify all risks, even and especially risks that today seem outlandish. As an example, I would have never considered Amazon stopping non-essential product shipments but this is exactly what was enacted as a response to this pandemic. One of the consequences of this action has been a significant impact on small businesses that utilize Amazon for their warehouse and order filling support. This in-tern impacted the success of a great deal of small businesses that were dependant on the Amazon fulfillment services which impacted the livelihood of many employees along with the success of the small business. This then fed into the overall economic impact from the pandemic. This is a great example of the relationships and overall impact of seemingly unrelated decisions on a wide range of people and businesses.

The above example is the key reason why it is so important to perform robust risk scenario analysis. In the example above the impacted businesses now must evaluate the risk of the fulfillment disruption and how they can react to this disruption to support their business. Business must develop a strategic risk management process that views scenarios for any and all risk to the business. Starting in the beginning of this yea the waves of disruption experienced to date have shown that you cannot eliminate a risk because it will never happen. We have gone through a series of disruptions that previously were simply unimaginable as a real risk and so there were no response strategies developed.

The first step is to identify and fully document the risk scenario. This means that the risk scenario must not only identify the potential risk, it must also identify the potential impact to the market and also the business. The definition of the risk is not complete though until you have identified and documented how to sense the risk so that you can execute your planned response. This means that you should identify and document 'outlandish' risks as well as generally accepted risks. The outlandish risk may never materialize however it is important to call out the scenario so that you can take steps to minimize the potential as well as prepare for the realization of the risk.

This is an important point - one of the objectives of the strategic risk analysis and a key outcome are steps that can be taken that will minimize the potential for the risk. This is a concept that needs to become a focus of every risk mitigation strategy because the best way to react to a risk is to eliminate the cause of the risk. Simply defining the risk and the potential impact to the market in general and your business specifically will help to identify how to sense the risk. This exercise of risk identification and early recognition will provide the framework to define the steps necessary to eliminate the risk from occurring.

Risk scenario analysis and mitigation has always been an important aspect of project planning and management. We must institute this same practice now in the supply chain management and business continuity process. As a result of the rate and impact of disruption hitting the market and businesses we must recognize that risk analysis can no longer be viewed as an inward facing exercise. As a result of the disruptions hitting this year we must finally recognize that business continuity must be and outward facing strategy that recognizes early the factors developing of the disruption and takes steps to mitigate and avert major impact.

Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners

Strategic Risk Management To Counter VUCA

Hope For The Best And Plan For The Worst should be a consistent and shared mantra for all businesses as a means to focus on strategic risk management. The importance of this has increased to the highest level as a result of the COVID-19 pandemic and the activities to both recover and prepare for the next disruption. This requires a significant investment in strategic risk mitigation definition and development and must include partner risk management in the scenario development and risk mitigation strategy. This includes all partners and integrations in the extended supply chain. The weakest link in the supply chain will continuously change depending on the type of disruption and your strategic risk scenarios must be developed to define a response for all scenarios.

One critical activity, or requirement, is implementing a regular risk scenario review process that evaluates the likelihood of scenarios and most importantly, new scenarios. As we have seen from the many disruptions experienced so far this year risk scenarios and potential changes continuously with new risks rising and other risks declining and disappearing. You will never in a million years be able to identify all risks, and the point is that a regular review process provides the means to review so that you can add and remove scenarios as necessary.

The next activity is developing and implementing the appropriate data analytics capabilities that will support the ability to sense the reactions to disruptions and most importantly, the reaction to combinations of disruptions. The risk scenarios must identify the reactions to combinations of disruptions and then you must have a means to measure the responses. This is where data analytics comes into play, along with a healthy helping of imagination. Different disruptions and combinations of disruptions will cause different reactions in the supply chain and these reactions must be identified quickly in order to determine the appropriate response. The risk scenario identification and evaluation is important but it is based on assumptions and personal viewpoints of the team that developed the scenarios. Data analytics brings the facts to the table to help to determine the appropriate response.

The glue that connects these processes and activities is imagination. Risk scenarios require imagination to create, risk response exercises require imagination to develop, data analytics requires imagination to develop the queries and identify the appropriate data and source to identify the reaction to the disruption and then to validate the effectiveness of the response. As you can imagine, this is not a ‘once-and-done’ exercise. This requires continuous review and evaluation in order to grow and evolve with the market and the supply chain. Each disruption and reaction to the disruption creates a new reality stream that changes scenarios and potential for disruption and it is important to continuously evaluate and develop new scenarios.

Data analytics is a very nebulous practice that requires continuous experimentation and evaluation to validate assumptions. The data analytics initially produces the outcome reaction to disruption and combinations. This is only the start, however, because after identification of the outcome you must then try to trace back the results through the responses and combination of responses if you want to tie them back to a particular disruption. I’m not sure that it is critical to tie everything back to a specific disruption though. The point of this whole exercise is to identify a reaction to mitigate the specific business disruption that has occurred and this should be the initial focus. After the mitigation exercise you will need to go back and evaluate the actions that resulted in the disruption on another day.

Tom Brouillette

Contact: tbrouillette@ncspartners.com

@ncspartners

COVID-19 Crashed Into The Economy

Covid-19 crashed into the economy causing supply and demand side disruption that continues to ripple through the supply chain impacting planning and forecasting in addition to transportation, storage and manufacturing disruption. This disruption requires robust data analytics to sense and respond to the dynamic changes that ripple through the economy. The challenge and first priority is developing the capabilities based on a robust data analytics business intelligence model to sense and respond early to risk so that the impact of the continuously changing disruption. This challenge requires a great deal of imagination and focus in order to develop the tools and framework that is both robust and flexible to respond to the disruption.

This is not a single event, it is a significant event in a series of events that will continue to impact the economy and as a result the extended supply chain into the future. This fundamentally changes your business continuity planning requirements to include a larger number of scenarios and combinations of scenarios in order to manage the risk. In addition to the expansion of risk scenarios this also requires more frequent reviews and most importantly - data analytics to sense the disruption early in the life cycle. This combination of additional and improved strategic business risk scenario evaluation and improved analytics to sense the disruption are key to successful response to limit the impact of the disruption.

We have reached the point now in the global market where these capabilities are critical not to the success of your organization but they are now a critical factor in the survival of your organization! The current situation is a perfect example of how risk is driven by multiple events to disrupt. In the last year we have experienced severe climate related events such as wildfires, hurricanes and tornadoes that impact the market and product demands Then add to this the US / China trade war that initiated the manufacturing shift from China to other Asia Pacific countries. Then before the trade war settled the pandemic crashed into the market first impacting manufacturing and flowing through a shut down of the world economy.

All of these factors come together for a 500 year disruption that must be resolved. We must reset our scope and risk management though to plan for the 500 year disruption continuously. In a global market there are so many factors that influence change and disruption along with the impact of the disruption. These factors change with the season and the relationship and impact of the combination of factors require a focused risk scenario strategy in order to sense the factor early so that the response can be identified to limit the disruption.

It is no longer acceptable to react to the disruption after the fact. The disruptions are coming too quickly and more importantly the disruption builds on previous factors and disruption to create new impacts. Your organization will not be able to survive unless you implement a risk management sense and response strategy that is frequently reviewed and revised for new scenarios and responses. The good news is that the tools are available now to support this initiative and only require the focus and priority to develop and monitor the strategy.

COVID-19 Requires Optionized Supply Chain

I have been discussing supply chain disruption for quite a while now as it relates to consumer demands and natural events such as destructive weather. The COVID-19 pandemic now adds a new and even more real, and more serious, disruption that must be addressed. The key underlying challenge is how to address disruption and especially extreme disruption. We have already entered into a time of extreme discontinuous disruption that demands and absolutely requires immediate response to survive and support the demands created from the disruption. We can no longer ignore the disruption cycle and as a result must focus now on an optionized supply chain rather than an optimized supply chain so the response can be supported through pre-planned actions. The critical requirement is to continue the supply chain and minimize disruption through a robust risk sense and respond strategy. This risk management strategy must become a critical aspect to the supply chain management overarching strategic plan.

The global supply chain is a fact of life now and as a result of the length of time this supply chain has been developing, it is now the norm. Frankly, it would require an unreasonable length of time and money to change, and most importantly, the cost would never be recovered. We must look past the angry demands to move manufacturing ‘back to the US’ and instead take a more reasonable approach to accept and plan for disruption and then develop options and practices to quickly and efficiently adjust to disruption. This means adding an enhanced risk analysis and risk management strategy to the supply chain planning and forecasting tool kit. We must now focus on disruption scenario planning and response option development to ensure that we are able to minimize the impact to the supply chain.

The good news is that we already have practices and tools available to enable disruption options risk analysis and determination. The current state of supply chain software with the addition of big data analytics provides the framework for a robust early risk warning capability to allow implementation of options to address the disruption. We must develop the strategy now utilizing the framework of available tools to support the process. The result of this initiative will be a framework of process and procedures that will allow the extended supply chain partners to sense and respond to disruption based on scenarios and options that have been identified previously.

The challenge with implementing the disruption sense and respond risk analysis framework is not the supply chain management tools. These tools are quite robust and provide the capabilities to adjust quickly and efficiently to the disruptions in a truly efficient manner. These tools over the years have progressed to a state of flexibility in configuration capabilities that is truly quite amazing. The flexibility and configurability has been built into the software to allow a super user to support standard and general maintenance requirements without support of an engineer or software developer. These configuration capabilities I believe are quite capable to support the demands of the ‘optionized’ supply chain to support the risk sense and response framework.

The challenge now from a technology perspective is related to sensing and identification of the risk in a timeframe that allows the supply chain to identify and then implement the appropriate configuration options to manage and flourish during and (most importantly) after, the disruption event. Fortunately, big data and analytics has reached a state that is beginning to support the requirements to sense and determine how to respond to the disruption based on a predetermined business continuity plan. The analytics requires an efficient tool in order to bring the data together from disparate sources into a pool where the analytics can be utilized. This is one of the new continuing supply chain management requirements.

This leads to the next challenge which is to define a robust and flexible business continuity plan that provides suggestions for predetermined options based on the type of disruption. This business continuity plan takes on new meaning and also new use in the supply chain. This plan must be extended first to identify any type of business and supply chain disruption that may occur and then identify the potential for the disruption (risk) along with configuration options to react and adjust to the disruption. In my experience, the business continuity plan has been reviewed at a minimum and normally on an annual basis. The review process must be more rigorous and reviewed more frequently in order to provide the flexibility and direction required to address disruption.

I suggest a two-pronged focus on the review of the business continuity plan to extend the types of disruption and the potential impact along with identification and implementation of a data analytics tool that supports efficient and flexible identification of disruption early. It is most important to identify the potential for disruption so that you can react early and adjust to address the disruption prior to serious supply chain impact. The key focus must be the big data analytics in order to sense and respond to the disruption. Disruption is a way of life now, it is critical to manage the disruption in a way that limits the supply chain disruption.

Tom Brouillette

Contact: tbrouillette@ncspartners.com



@ncspartners

Supply Chain Strategy For COVID-19 VUCA

While the COVID-19 pandemic is certainly the most significant disruption that the world is facing, it is by no means the only disruption the world and especially the supply chain is facing.  In fact, the level of VUCA (Volatility, Uncertainty, Complexity and Ambiguity) has increased over the last 5 - 8 years through a series of natural disasters, political unrest and most recently of course the pandemic.  What we must learn is not how to address specific disruption events, we must instead develop a strategic plan that identifies potential disruption events that may or may not occur and then identify potential responses that can be selected singly or grouped to respond to the disruption.  

This VUCA response strategy is simply a more robust business continuity plan.  This is dramatically over-simplified, I understand, however what I am focused on is the definition of continuity which has been an established practice for a long time.  This VUCA response strategy requires a more robust process that defines every type of response for every type of disruption that would then be reviewed on a regular basis to validate and update.  This enhanced response strategy must be incorporated as part of the regular continuous improvement process to analyze not only potential process improvement but also potential disruption.  The risk analysis must become part of the regular process for the business and especially the supply chain to allow for a well thought out response that will reduce the impact of the disruption.

I know that many think - how can you evaluate potential risk of a disruption such as a pandemic?  The evaluation is not based on any specific type of risk, it is based on potential impact if and when any service, supplier (especially raw materials or parts suppliers in manufacturing), transportation partner or customer is suddenly shut down.  Another very critical aspect to the risk analysis is the impact sudden changes in package quantity when specific areas of demand are impacted.  For instance, when institutional demand dried up as a result fo COVID-19 and dairy farmers were forced to discard milk.  The risk analysis and continuity planning must focus on the areas of impact and not the impact event in order to be effective and support the needs of your business. 

The continuity analysis and planning must be planned and executed as a continuous process that is reviewed on a quarterly basis and the events that can impact the business must then be reviewed to confirm that the potential impacts are still valid and also review and the response is still valid and most importantly, the triggering events analysis and review process is still valid.  With the increase in business threatening disruptions it is critical to get ahead of the events as much as possible so that the reaction to the event can be triggered in a time frame that will control and limit the impact of the disruption.  The best time to plan for the response to a disruption is before the disruption occurs!

We have entered into a time of VUCA that will continue to impact professional practices and capabilities and then this will carry over into the personal side as well.  Everything is connected and there is a ripple effect across industries that must be anticipated.  It is no longer acceptable to say - who would have expected this type of disruption?  We all must be prepared for disruption of any kind that may occur and then have a response planned and ready to implement.

COVID-19 Disruption Demands Supply Chain Elasticity

The time to react to an extreme disruption such as the COVID-19 pandemic is not when the pandemic is imminent, or in the midst of the pandemic. The time to react is before the pandemic, or the disruption event, to prepare reactions based on the potential. This enables your organization to identify and evaluate potential reactions prior to the event and this dramatically reduces reaction and also ensures appropriate and effective reaction. Reaction to a disruption requires elasticity in the process and the organization in order to bend and stretch rather than break. Reaction to disruption also requires the ability to sense the disruption in time to react.

Recently there is a great deal of bluster focused on the dangers of the global supply chain that suggests the only way to eliminate the risk is to move manufacturing back to the US. This sounds great in a sound bite but is really not feasible and would never move forward. There are a few significant challenges to moving manufacturing back to the US starting with the challenge of an increased cost resulting from

products manufactured in the US. The US has been addicted to the cost savings delivered by global manufacturing and it will be next to impossible to wean off that drug. The other challenge is the people and manufacturing capacity that would be required to meet the consumer demand.

The appropriate solution involves a flexible and nimble global supply chain that incorporates backup and alternative options for both raw materials, manufacturing plants and even transport options to reduce the risk of disruption. The issue is not a global supply chain, the issue is the deficient risk identification and mitigation to react and address disruption. This requires a focus on analysis and reaction to respond and resolve the disruption. The supply chain must be able to react to difficult situations and conditions best described as VUCA (Volatility, Uncertainty, Complexity and Ambiguity) that requires the continuous ability to sense and react to disruption as it materializes.

As an industry we have implemented the process and the tools to respond to disruptions to ensure business continuity and now the use of these tools must be extended in order to react to the VUCA earlier in order to limit the business disruption. The challenge for the industry is the early planning and preparation for VUCA events so the reaction can be predetermined and practiced so the disruption can be limited. This requires robust tools and capabilities to sense the disruption earlier to allow time to implement the business continuity procedures.

The business continuity procedures must be predefined and practiced regularly so that they can be executed quickly and efficiently in response when the disruption is identified. This is standard operating procedures for businesses in the supply chain. One of the new factors to this continuing challenge is the types of disruption and the ‘surprise’ of the disruption. I think sensing and responding to VUCA must be the key starting point to business continuity. The definition of business disruption must be expanded to focus on VUCA and the analytics must be improved. The business continuity is not all or nothing and should be viewed as modules that should be engaged depending on the situation.

We must accept the fact that we have entered a time of extreme disruption and must focus on the ability to sense the disruption and quickly implement the response to the disruption. This means the business continuity procedures must be extended to be utilized in response more efficiently to the disruption. The first step though is focus on sensing the disruption! This is where tools and technology will play a key role, including advanced analytics and artificial intelligence and even process automation.

Business Continuity In Extreme Disruption

The coronavirus pandemic is another Black Swan event that highlights the importance of a robust and flexible business continuity plan that utilizes big data analytics technology and artificial intelligence to support a reactive and flexible framework rather than a structured process of recovery. We see a discontinuous river of disruptive events that are impacting the supply chain along with businesses and customers and the reactions to these events must be swift in order to limit the impact. The world will not slow down and in fact will only speed up in the types of disruptive events that must be addressed in creative and flexible ways.

The seemingly continuous stream of Black Swan events speaks to the need to sense and respond to these events to limit or even eliminate the impact. Early detection and response to the pending event dramatically reduces the impact of the event and this should be the goal going forward! It makes no sense at all to develop a quick response system that leaps into action when the impact is upon us. This goal of early detection requires a focus on risk analysis and that allows early detection in order to act before the crisis. I suggest that a key to the rise and frequency in Black Swan events is due in large part to a lack of focus on detection.

This is the reason I have been focused on the continuous improvement practice of sense and response. The supply chain is in the position of canary in the coal mine and the continuous improvement practice including and focused on robust identification, or sensing, analytics to sense the coming disruption early in order to respond early. The goal should be in risk identification and then analysis of the pending impact and most importantly the likelihood of the risk manifesting itself. After the 5th ‘500 year flood’ it's time to understand and take action to focus on risk analysis and early detection!

This increased importance of sensing the disruption requires an increased focus on risk management and especially risk identification as a key area of identification in the continuous improvement process. This is a big change in focus from short term cost control to risk and disruption control. Focus on risk and disruption control will increase supply chain costs however will reduce disruption impact. This reduction in impact will in the long term reduce costs of the impact on the supply chain and the economy.

The challenge for risk management is incorporating the lessons in day-to-day supply chain management and especially the extended supply chain. The correct answer to the global disruption is not eliminating global manufacturing and the global market, the correct answer to global disruption is early detection and risk management plans to address the disruption. This means alternative supply chain capabilities for materials, manufacturing plants and delivery. These all would produce different effects on the success of reaction to the disruption and each of these require focus on risk and cost analysis to identify when it makes sense, financially and production-wise to make the change.

Unfortunately we are in an age of quick and easy answers and this does not work well in a global economy and supply chain. This requires a level of continuous effort to monitor and analyze the risks and likelihood of occurrence. This process of risk mitigation must be incorporated in the regular review and analysis process of the continuous improvement practice. The good news, in my opinion, is that this risk mitigation can be supported more accurately and quickly by embracing data analytics improvements brought about through artificial intelligence technologies. This is a baseline requirement to the effective analysis of the amounts of data available!

Disruptive Forces In The Supply Chain

There are so many factors driving transformation and disruption in the supply chain that we have moved from a model of discontinuous change to a model of discontinuous disruption.

The disruptions in the supply chain now are driven by the developments and incorporation of new capabilities that are more and more identified and developed utilizing the information and capabilities delivered by data analytics and artificial intelligence technologies. The pieces of technologies are being brought together through the immense amount of data and abilities to fully utilize the data that themselves have been made possible by technology. In the same way that technologies have allowed consumers to mold their professional interactions to meet their lifestyle needs, technology is also supporting the supply chain and extended partners to meet the supply chain business interaction and operational needs.

In a very real way consumers are driving the disruption through their embrace of technology combined with increased network capabilities that are blending their interactions across every corner of their professional interactions. Supply chain leaders and partners have embraced growth in data analytics that is made possible by technology improvements in data storage, network improvements to move the data and then most importantly the computing power improvements to drive the data analytics capabilities to analyze the data to understand and define direction and capabilities required to improve the supply chain to meet the demands. The supply chain supports the consumer demands across all industries and the computing power along with the network capabilities available to every individual across the supply chain is driving the discontinuous disruption.

The pieces of discontinuous disruption have been developed and also been growing in their use in the supply chain starting with the growth of the Internet of Things technologies and tools and naturally expanding in the supply chain arena into automation of processes and then add to this the robotic movement that is growing now, especially in the third party logistics industry and you can see that these pieces required a technology and capability to coordinate and connect the dots. All of these technologies are collecting immense amounts of data for the supply chain to utilize to improve the services and increase their capabilities without necessarily increasing the long term costs.

Supply chain leaders are using these technologies and really driven by their own imagination and questioning ‘why not’ to drive this growth and expansion of supply chain processes and operational improvements and most importantly efficiencies. These technologies are disrupting through the implementation and growth of automated operational and process improvements that are driving efficiencies into the supply chain. The true disruption innovation in the supply chain is the imagination that has been released through the implementation of these technologies that are driven in large part by the improvements in analytics and computing power to release and encourage this imaginative approach to disruption.

This is the amazing thing in my opinion, that the consumer is at the center driving the disruption into the supply chain industry based on their demonstrated imagination and use of technologies to put together their own solutions. These strong outside influences are driving the basic need for the supply chain to understand and maintain the velocity of disruption in processes operations and especially functionality in order to meet the consumer and market demands. Most importantly, though is the continuous improvement process and data analytics capabilities that must be implemented to allow the supply chain to sense and respond to the disruption that is now impacting the supply chain marketplace.

Disruption Driving Transformation Of The Supply Chain

 

Disruption displaces an existing market or industry to produce something new and more efficient and worthwhile. It is at once destructive and creative. Disruption in the marketplace is driving a transformation of the supply chain into a more efficient and flexible framework that can support the continuous disrupting forces. This transformation of the supply chain is driven not only by reaction to disrupting forces in the marketplace but also from the enabling technologies developing at a breakneck pace.

Historically, supply chain disruption has been described as a major breakdown in production or distribution nodes that comprise a supply chain. This definition of disruption implies an event within the supply chain that interrupts the normal process and flow that must be overcome to return to the pre-event state. However, technologies, especially eCommerce technology, coupled with improvements in network capabilities that are driven by consumer lifestyle demands have redefined disruption into a break that will never return to the pre-disruption normal, the disruption creates a new normal.

NOTE: The COVID-19 disruption is another example of disruption driven by consumer demands, in this case though there are additional disrupting factors that add to the equation. These factors include disruption in the manufacturing capabilities and also, more importantly, business continuity disruption that has highlighted the brittle nature of the pre-COVID-19 extended supply chain.

This process of recovery into a new normal is what makes up innovation and new capabilities for the market. Rather than a recovery to the pre-disruption state, the disruption produces a recognition of a need for innovation and change based on the market demands for innovation in the process. Disruptive innovations tend to be produced by outsiders and entrepreneurs in startups, rather than existing companies. This innovation cycle is now driven by consumer lifestyle demands colliding with the existing market practices creating an innovation cycle. This innovation cycle disrupted the continuous improvement cycled to a continuous innovation cycle and the market leaders recognized and adjusted to the change.

Currently, the waves of innovation in the market are driven by supply chain participants recognizing and developing features and functionality designed to meet customer expectations, partner needs and financial requirements. Supply chain disruption is the repurposing and realigning of existing capabilities to support changing consumer lifestyle demands. Then, just for good measure, the great disruptors add new supply chain capabilities to enhance the innovation.

The best change agents in the extended supply chain implement these features and functionality before the consumer recognizes the need. This drive to experiment based on sensing a market shift that creates the demand for goods and services is the actual driving force of disruptive innovation in the market. Disruptive innovation in the supply chain is a leading influence in remaking the market to meet consumer demands. Consumer demands are being driven at an enormous speed and this velocity of change requires robust tools and practices to react. I believe the supply chain is particularly ready and capable to develop these required tools and capabilities because of the history of disruption within the supply chain.

Shifting demands from all corners of the market—ranging from product and consumer services to supply chain partners—contribute to supply chain disruption and in turn are driving innovation in the supply chain as a reaction. Consumers as the ‘Great Disruptor’ in the marketplace and are driving the supply chain to innovate in capabilities and flexibility in order to react to the disruption. The supply chain innovators are driven by a spirit of experimentation that in turn allows them to innovate in the face of the discontinuous disruption. The best of the innovators incorporate the continuous improvement (PDCA - Plan, Do, Check, Act) practice to support the innovation cycles driven by the disruption.

This transformation will only increase in speed as disruption drives new disruption. We have entered an age of disruptive transformation driven by the demands of the market that is no longer accepting the status quo. In order to survive in the age of disruptive transformation the market partners must also embrace a practice of experimentation based on flexibility.