Next Wave For Retail

The next wave for the retail marketplace is the convergence of the internal business networks that include the supply chain partners and the external social network that includes consumers and the variety of social network sites and connections. The consumer is driving this convergence through their use of network services and connectivity as they are building their own network of connections for services and goods along with their connections. The objective for this consumer network services convergence is to connect in their own personal network both retailers and their extended supply chain partners such as transportations services and manufacturers to build a cohesive and service based network to support their own needs. This extended consumer network of services and computing capabilities, especially mobile capabilities, have given the consumer the tools to build their own social commerce network. Many service providers have recognized this and have developed new services that allow the consumer to create their own personalized shopping and purchasing capabilities. Considering the growth and value to the consumer of these social commerce network services I really do not see this trend slowing are expect quite the opposite.

There are two things bringing this together;
- The first is the computing and network capabilities,
- The second is new service providers taking advantage of these changes.

A big part of this next wave is how retailers and service providers utilize localized and personalized services in their practices. These services will provide the secret sauce that will fuel the next wave of retail. This has been growing for a while now through experimentation from both consumer experimentation and service providers. You can also see that some retailers have embraced the wave and are working towards developing the market in this direction.

I see the key aspect to the next wave as the localization of services and especially as it relates to interactions with consumers which in turn will drive the personalization that can grow as a result of the localization. Consumers have been using social networks and technologies for a while now to develop their own virtual shopping practices and even virtual shopping malls of their favorite retailers. They are using the services that are available from mobile app developers and now Google has jumped into the localization with both feet to provide consumer capabilities to search and shop based on their current location and even their destination location.

The Google developments and offerings they are providing through Maps alone will drive the localization of eCommerce to new levels. Retailers, restaurants and entertainment are offered and consumers are providing the personalized evaluations, ratings and recommendations on goods and services. Consumers are already tapping into these services in their shopping and travel decisions and retailers must recognize this and then take actions to incorporate the capabilities into their plans, services and offerings. Google is commercializing these services to expand their apps and services further into the lives of consumers and retailers and other service providers have a great reason to embrace these capabilities in their offerings to support their own sales and services.

Fortunately for retailers and service providers Google, for one, is providing the framework for localization that can be utilized by retailers and they are happy to provide this framework for others because it extends the Google brand and the data Google is able to obtain from this framework. This is an important benefit that should also push retailers into this next wave; the amount of customer data available as a result of this localization and personalization can be immensely valuable to retailers.

What are your observations and experience in this social commerce network? Are you seeing any impact or changes to consumer demands that can be related to these changes?

Tom Brouillette

Contact: Tom.brouillette@gmail.com

Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and -technology trends. To read my future posts on LinkedIn click 'Follow'

Solution Is A Stop In The Strategic Journey

A solution is merely an interim stop or milestone in the journey that is your business strategy. Your strategy is your map that guides your way and methods of taking your journey, just like setting up a destination Google Maps with interim stops along the way. Your strategy must be capable of sensing changes and disruption early to be able to respond and most importantly to evaluate your interim deliverables, or solutions, required to meet your long term strategy. Perhaps most importantly, these adjustments in response to disruption allow you to evaluate your strategy to improve, update, improve and focus over time. The ability of your business and market strategy to sense and respond to disruption must also improve over time in order to survive. This, in essence, is a basic tenant of the continuous improvement process and this continuous process makes up the foundational framework to sense and respond to business, market and environmental disruption.

Supply chain network digitization has become a key factor in supply chain resilience with the need driven in large part by VUCA resulting in waves of disruption across markets. The number of companies seeking approaches to measure and benchmark their digital infrastructure and processes is growing as a result. In order to achieve the improvements necessary to support the demand it is important to incorporate tools that can assess, and perhaps most importantly, monitor the benefits and challenges resulting from the digitization process itself.

This is where real time federated networks and control tower capabilities come into play to provide the capabilities necessary to sense the disruption in time to respond to the issue and even recover in time to limit or even eliminate disruptive results. What we are seeing now is the impact from disruption causing additional waves of disruption that in turn impact the supply chain and dependent businesses. This does not need to be the case and should be a critical focus and objective to the supply chain strategy.

We are seeing now a realization of the continuous impact to the market as a result of the state of extreme VUCA we are experiencing. This is difficult to react and address because, frankly, if feels as if the market is in an almost continuous state of disruption. This requires a collaborative technology that brings together the extended partners across the supply chain on a foundation of a federated network that provides the means to collect and analyze the data generated across the supply chain in forecasting the disruption and then providing suggestions for reactions to the disruption. This is complicated by the volume of data available and necessary to analyze and forecast results and the speed of data generation from each of these data points

Control tower technology combined with machine learning and artificial intelligence combine to help to address the challenge. The technology is in a state now that can quickly and efficiently sense and respond to disruption by utilizing the large volumes of digital data through machine learning and artificial intelligence technologies to analyze and identify the disruption along with potential reactions and responses to the disruption. We have entered into a time now where large volumes of data that is collected and available for analysis can actually be processed in a manner and timeframe that allows the supply chain to respond. This is the power of control towers and this next logical step in the strategic journey to the benefits that can be achieved through a robust digitalization strategy.


Tom Brouillette

Contact: tom.brouillette@gmail.com



Thank you for reading my post on Linkedin in addition, Here at my blog I regularly write about management and -technology trends. To read my future posts on LinkedIn click 'Follow'
Tom Brouillette discusses supply chain trends and provides strategic business & technology advice to his followers and companies