Disruptive Forces On Supply Chain

Over the last 20 years there have been many disruptive forces on the supply chain, each one of these forces, whether technical or operational in nature, have made their mark on the supply chain indifferent manners to bring transformation to the supply chain. While disruption is not new to the supply chain the velocity has increases to a level of discontinuous disruption with cycles of continuous disruption driven by combinations of technologies, operational practices to incorporate the the technologies and the growth of collaboration and point solution providers in the supply chain. The disruption comes from putting together new solutions by combining these factors in new and creative ways to meet the demands. The greatest disrupting factor though is the the technology and the end consumer use of new technologies and collaborative opportunities.




The end consumer is eventually the customer that purchases the finished goods and the disruption starts and end there. The end consumer has embraced the the technology across generations now and there is an increased demand from younger generations that have grown up with and are comfortable with the technologies. I think that the growing acceptance and comfort in the technology from consumers is probably the greatest disruption force on the supply chain. This is, I believe, ground zero, for the disruption and the supply chain is driven by these disrupting forces of the consumer that now has the ability to build their own capabilities. Consumers now can develop their own shopping and and purchasing capabilities utilizing mobile technologies and network improvements that were not imaginable fifteen years ago and as the comfort and acceptance of technology has grown the disruption from the consumer demands has grown.




The supply chain is buffeted by these demands and is continuously looking to streamline and optimize the the disruption to bring transformation of the supply chain to support the demands. Technology has played a huge role in this supply chain transformation and the signs and direction forecast only increased disruption through technology. These demands have forced the supply chain to build a more collaborative network of their partners in order to quickly and efficiently sense and respond to the disruptive forces. Probably the greatest tool incorporated by the supply chain in their drive to react to these disruptive forces are data and analytics tools.




I believe that in the disruptive transformation of the supply chain the silver bullet factor, if you will, is data and the tools to analyze the data to allow the supply chain to effectively sense and respond to these forces. The knowledge brought about through the analysis of data will provide the supply chain with tools to identify trends and react more quickly than before and the objective for the supply chain in this current environment is reaction time. This is all new ground being covered and there are no off the shelf solution in the analytics of the data and then just to make things a little more difficult, the same data will mean different things to different partners within the supply chain. This requires the supply chain network to create a highly collaborative network to sense and respond to the same demands in the ways that make the most sense for each partner. The collaborative network will allow the supply chain to quickly sense and respond to the demands.

Innovation Cycle In Supply Chain

We have entered into a time of discontinuous disruption that is being driven by innovation demands in the supply chain. This disruption is spawned by recent innovations driving new demands that are in turn driven in large part by the technology improvements and capabilities. These demands have create an innovation cycle in the supply chain that has produced amazing results and produced a framework through data analytics and artificial intelligence to support the discontinuous disruption cycles through the innovation cycle responses resulting from the analytics and artificial intelligence innovations. In the future this will become the expected norm in the supply chain and will require increasing innovation in analytics and artificial technology delivered through a highly collaborative extended supply chain network to meet the disruption.




The question comes now of how to continue to meet the innovation demands in the supply chain in order to react and meet the disruption that is driven clearly by technology and customer demands. I am referring in this case to customer / partner demands in the extended supply chain, in other words, everyone in the supply chain is feeling the pressure from demands of their customer / partners and every partners is demanding innovation to meet the disruption in their process and procedures from these demands. In the extended supply chain demands and disruption can only be met with collaboration and innovation. The extended supply chain has been building the network and the collaborative partnerships especially over the recent years to give them the foundational tools in collaboration to meet the disruption in an efficient and robust manner.




This is now where all the efforts to build a robust collaborative network to provide the framework and foundation for partner integration comes into play to provide the basis to support the types of innovation required to support the demands. This network provides the ability for partners across the supply chain to plug in to provide goods and services to support the innovation demands. This is really where the value comes from the collaborative network. Innovation cannot be delivered in this environment without a robust collaborative network that can adjust and support the demands. As an example, the collaborative network provides the framework for pop-up point solution providers to jump in to quickly and efficiently support changing demands thereby eliminating the requirement for the service to be developed internally by a partner. This method of collaborative delivery is much more efficient than any previous model for supporting changing demands and discontinuous disruption.




The final piece of the puzzle necessary to support the innovation cycle in the supply chain is the control tower framework that supports efficient integration and collection of data that is necessary to support the data analytics and the artificial intelligence demands that are driving the successful response to the supply chain demands. Everything runs on data today and without a robust control tower framework to manage the efficient collection and integration of data the supply chain would quickly be overwhelmed with the changing demands. The control tower provides the means for the analysis and reaction to changes in the most efficient manner.

Disruptive Innovation In Supply Chain

There are so many factors driving transformation and disruption now in the supply chain that we have moved from a model of discontinuous change to a model of discontinuous disruption. The disruptions in the supply chain now are driven by the developments and incorporation of new capabilities that are more and more identified and developed utilizing the information and capabilities delivered by increased capabilities in data analytics and artificial intelligence technologies. The pieces of technologies are being brought together through the immense amount of data and abilities to fully utilize the data that themselves have been made possible by technology. In the same way that technologies have allowed consumers to mold their professional interactions to meet their lifestyle needs, technology is also supporting the supply chain and extended partners to meet the supply chain business interaction and operational needs.




In a very real way consumers are driving the disruption through their embrace of technology combined with increased network capabilities that are blending their interactions across every corner of their professional interactions. Supply chain leaders and partners have embraced growth in data analytics that is made possible by technology improvements in data storage, network improvements to move the data and then most importantly the computing power improvements to drive the data analytics growth in capabilities to analyze the data available to understand and define direction and capabilities required to improve the supply chain to meet the demands. The supply chain supports the consumer demands across all industries and the computing power along with the network capabilities available to every individual across the supply chain is driving the discontinuous disruption.




The pieces of discontinuous disruption have been developed and also been growing in their use in the supply chain starting with the growth of the Internet of Things technologies and tools and naturally expanding in the supply chain arena into automation of processes and then add to this the robotic movement that is growing now, especially in the third party logistics industry and you can see that these pieces required a technology and capability to coordinate and connect the dots. All of these technologies are collecting immense amounts of data for the supply chain to utilize to improve the services and increase their capabilities without necessarily increasing the long term costs.




Supply chain leaders are using these technologies and really driven by their own imagination and questioning ‘why not’ to drive this growth and expansion of supply chain processes and operational improvements and most importantly efficiencies. These technologies are disrupting through the implementation and growth of automated operational and process improvements that are driving efficiencies into the supply chain. The true disruption innovation in the supply chain is the imagination that has been released through the implementation of these technologies that are driven in large part by the improvements in analytics and computing power to release and encourage this imaginative approach to disruption.




This is the amazing thing in my opinion, that the consumer is at the center driving the disruption into the supply chain industry based on their demonstrated imagination and use of technologies to put together their own solutions. This has driving the basic need in the supply chain to understand and maintain the velocity of disruption in the supply chain processes and operations in order to meet the business partners that are now driving the same types of demands into the supply chain.