Just as the retail omni market is continuously changing now and the tools and capabilities required to support these demands are continuously changing and improving, so too are the tools and capabilities related to big data data management and analytics. In addition to the explosion of capabilities in big data analytics there are also dramatic changes in collaboration practices and capabilities across the retail omni market partners and especially the extended supply chain partners. All of these tools are in their early formative and maturing time period and it is a great time for the retail participants to jump on the opportunity. In fact partners across the retail omni market and extended supply chain should learn from the recent experiences in the retail transformation and add to their focus the collaborative practices and tools so they can be prepared for the continued transformation.
My interests and focus has always been on collaboration and the impact of collaboration on the retail market and the extended supply chain supporting the retail market place. From the signs and the activities involved in the retail and the supply chain transformation I see that the next key opportunities in both the retail market and supply chain supporting this market will be focused in collaboration across the partners to bring new capabilities. I see data and analytics as having driven and continuing to drive a continued transformation of the marketplace and the next phase and stage to the continued transformation will be driven by the leaders that focus on information sharing and collaboration to bring new value and benefit to the marketplace.
At this point in the continued transformation of the retail market and supply chain the collaboration tools are still being defined and developed, similar to the retail transformation from a multi channel marketplace to an omni market retail marketplace. The collaboration tools and capabilities required to support the continued transformation will be defined and developed as the need is identified, similar to the omni market tools and capabilities. The requirements will be driven by the demands of consumers and the tools developed by third parties that determine how to take into account IoT and blockchain capabilities into new capabilities ot plan forecast and track products through the supply chain. These new track and trace capabilities provide new opportunities for collaboration and management through the supply chain from suppliers to the end consumer.
Just as third party organizations developed the tools used by the consumers to begin the retail transformation I see a similar opportunity in collaboration capabilities and the tools that will take advantage of IoT connectivity and the AI capabilities developed by Amazon and Google for their home automation tools like Alexa and Google Home. The next frontier is the incorporation of the AI tools and the connectivity that will allow consumers to direct and redirect their purchases based on the continuously changing lifestyle demands. The end to end retail marketplace and supply chain will continue the transformation through extended collaboration and connectivity and the marketplace partners must get on the band wagon now in order to maintain their place in the market.
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