Omni Market Network

All of the pieces from the extended collaborative network to blockchain technologies come together to support the continuous changing and expanding demands of the omni market network.  The collaborative network brings the framework for this omni market network and the partners from end to end of the supply chain collaborate in their activities and support of the omni market demands via the capabilities of this network.  The omni market a robust network framework to support the demands and develop new capabilities in the retail marketplace. This network is critical to the continued success of the partners that contribute and make up the omni market network.  There is really no turning back now on these principles and the network growth because the consumer will not accept going back.

Retailers have struggled over the past few years with implementation of increased operational capabilities required as a framework for the omni market.  These operational capabilities are the basis for entry into the omni market and are baseline expectations of consumers whenever shopping and purchasing. There is really no place now for a simple multi channel market and the smart retailers have focused their attentions on bringing together the operational pieces and parts to support the omni market demands of the consumer purchasing.  Retailers have delivered this through a combination of build and buy technologies and this has worked well to allow the retailers to support the baseline operational demands.

The collaborative network then brings the tools necessary for the retailers to both connect to partners for services and products but most importantly provides the framework for the retailers to deliver  true shopping network that brings together the social and the operational aspects required to support the consumer demands on the omni market. This now creates the framework for retailers and in my opinion the more important aspect to this framework is related to the network partner channel connectivity and interaction.  This collaborative network really will turn the retailer culture on its collective head because is makes the retailer a participant in the network and not the owner of the network.

The common aspect of the omni market network is the extended supply chain partners that support the network.  The common aspect of these extended supply chain partners is that they support more than one retailer, their services are common services across retailers and these are the foundation of the collaborative network.  These are the partners that will gain a great deal of efficiencies through participation in the collaborative network as well. These services are common so retailers can plug into the network to quickly and efficiently begin to benefit from the services.  In addition, because these services are common, the service providers are continuously working towards expanding and improving services to support the market demands and the collaborative network provides the framework to quickly push new services out to all partners.

This aspect of participation in the omni market network turns the common retailer practice on its ear and requires a change in culture and participation in the network.  The consumer demands will only continue to grow and change and retailers must learn from past experiences with consumer demands to understand that consumers will not let roadblocks thrown up by retailers derail their demands.  Now the retailers must accept the change in the marketplace and embrace the collaborative marketplace.